Leila Owner of Awear Style - YEG Women in Business | Edmonton Portrait Photographer

Leila Owner of Awear Style - YEG Women in Business | Edmonton Portrait Photographer

Here is the first of an ongoing photographic series I am working on with the very talented make-up artist Bry-Anne Pearson.  This series is called #YEG Women in Business and with it our goal is to feature many of the amazing women entrepreneur/business owners in Edmonton and share their stories and promote their businesses.

 

Meet Leila Gumpinger, she is the fabulous owner of the boutique Awear Style Co.  Leila is one of the most beautiful people both inside and out!  As Leila tells it “I was kind of born underneath the cash register, my parents had many businesses growing up… I always had this desire to have my own but I never knew what it would like or what it would be.” When Leila was 35 she became sick and was diagnosed with breast cancer and as she put it “I could be afraid forever or I can just give it a try and fall forward.  So I decided that I wanted to have my own business.”  It was when Leila was in the dentist office reading an article about a women in the US who started a boutique with a focus on American designed and made that Leila thought that is what she is going to but with a focus on Canadian design and made.  Within a two-month time frame she got the lease for her space, vendors, and was going to the One of a Kind Show. It’s now 6.5 years later and Awear Style Co. is still going strong! As Leila says, “I never feel like I’m coming to work.  I love what I do. It’s more than clothes; it’s more than fashion; it’s enjoying that process in the change room of aspiring women to look good and feel good and embrace their bodies, their shapes, and their curves.  To have the outside match the inside.”

Check Awear Style Co. out at 5462 Calgary Trail.  This boutique is gorgeous and has such a great selection of clothes for every body type! :) 

Jenna-Marie